AI-powered video search has evolved rapidly over the past few years, making it easier than ever to find moments inside hours of footage.
One of the companies leading that innovation is Twelve Labs, whose AI models are among the most advanced for understanding video content.
At Chloxio, we use technologies like these as part of a much bigger vision.
The difference isn't which AI is "better."
The difference is what happens after the search results appear.
What Twelve Labs Does Exceptionally Well
Twelve Labs provides powerful AI capable of understanding video content at an impressive level.
Their platform allows users and developers to:
- Search videos using natural language
- Identify scenes, actions and objects
- Understand spoken dialogue
- Generate rich metadata
- Build custom applications using their APIs
For developers building video applications, it's an outstanding foundation.
Where Chloxio Goes Further
Finding a clip is only the beginning of the creative workflow.
Creative teams still need to:
- Organize footage
- Build campaigns
- Collaborate with colleagues
- Manage thousands of assets
- Reuse existing content
- Understand which creative performs best
- Keep archives clean and searchable over time
That's where Chloxio focuses.
Rather than replacing the underlying AI, Chloxio brings together search, organization, collaboration and creative intelligence into a single workspace designed for modern content teams.
Search Is Just the Starting Point
Once footage has been indexed, Chloxio helps teams continue working with it through features such as:
AI Search
Find scenes using natural language.
Project Boards
Organize clips, collections, creative briefs and campaign assets inside collaborative projects.
Archive Chat
Ask questions like:
Show every customer smiling after opening a package.
or
Find footage suitable for Father's Day.
Instead of manually searching, your archive becomes something you can have a conversation with.
Smart Collections
Automatically group similar footage into reusable libraries.
Brand Asset Memory
Quickly locate products, logos, founders, locations or recurring visual elements across your archive.
Duplicate Detection
Reduce clutter by identifying duplicate and near-duplicate footage before your archive becomes unmanageable.
Creative Brief Generator
Generate campaign ideas and creative briefs directly from your existing footage library.
Content Gap Finder
Discover what's missing from your archive so your next shoot is more strategic.
Asset Performance Tracking
Connect creative assets to campaign performance to understand which footage consistently delivers the strongest results.
Built for Creative Teams
Chloxio is designed for:
- Content creators
- Marketing teams
- Creative agencies
- Ecommerce brands
- Media organisations
- Video production companies
Instead of stitching together multiple tools, teams can manage their entire creative workflow in one place.
Different Tools, Different Jobs
Twelve Labs and Chloxio aren't competing approaches.
They solve different parts of the same workflow.
Twelve Labs provides world-class AI for understanding video.
Chloxio builds on that intelligence to help creative teams organize, collaborate, reuse and extract more value from every piece of footage they create.
The Bigger Picture
As AI continues to transform creative work, searching for footage will become an expected capability rather than a differentiator.
The real challenge is helping teams turn thousands of hours of video into an organised, collaborative and intelligent creative asset library.
That's the problem Chloxio is built to solve.